Santa Rosa, California

Tim Stewart

We’re passionate about birds and nature. That’s why we opened a Wild Birds Unlimited Nature Shop in our community.

Santa Rosa, California

71 Brookwood Avenue
Santa Rosa, CA 95404

Phone: (707) 576-0861
Fax: (707) 576-0731
Email: Send Message

Store Hours:
Mon - Sat: 10:00 am - 6:00 pm
Sun: 11:00 am - 4:00 pm

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How to Help Your Birds Stay Colorful

House FinchesFor many birds, the color and brightness of their feathers play a very important role in their breeding success. 

The more color and more brightly colored a bird is, the more likely it is to attract a mate. Bright, vibrant plumage signals that the bird, usually the male, can be a good provider and successfully obtain a sufficient amount of quality food.

Feather Facts

Though feathers are more than 90% protein, fats are essential for developing the best feather coloration.

In many bird species, carotenoids (from fats) are used much like the pigment dyes that color clothing. Carotenoids provide red, orange and yellow to violet colors in feathers.

Without fats and proteins, birds, such as House Finches (pictured above), Northern Cardinals, American and Lesser Goldfinches, would appear less bright.

How You Can Help

By providing foods that are loaded with fats and proteins, you will help your colorful birds maintain their vibrance.

Peanuts are the best single source of protein and fat for your birds and attract woodpeckers, titmice, nuthatches, chickadees, jays and more.

Loaded with protein and fat, Jim’s Birdacious® Bark Butter® has attracted more than 100 different bird species. It’s easily spread on tree bark or a Bark Butter Feeder.

Nyjer® (thistle) is a favorite of goldfinches, and it contains fats and proteins that will help these birds maintain their yellow glow.


Peanuts Bark Butter Nyjer
Peanuts Jim’s Birdacious® Bark Butter® Nyjer® (thistle)